|
| |
|
|
The Utilization of Marketing Concept in Human Resource Management
Vitulová, Michaela ; Gavlas, Ondřej (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is to propose measures to improve the selection process for new employees and also improve working relations in the company Partners, a.s. The main theoretical benefits of this work include the enlargement of the theoretical knowledge of the issue, the extension of the scope of theoretical knowledge and also the possibility of using this work as a starting point for future research. The practical benefits of the work are the improvement of the selection of new employees of the company Partners, a.s. and the improvement of the current state of relations in the workplace. The theoretical methods and models used in this work are CPM, OCAI, 7S and SWOT.
|
|
| |
|
|
The Utilization of Marketing Concept in Human Resource Management
Vitulová, Michaela ; Gavlas, Ondřej (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is to propose measures to improve the selection process for new employees and also improve working relations in the company Partners, a.s. The main theoretical benefits of this work include the enlargement of the theoretical knowledge of the issue, the extension of the scope of theoretical knowledge and also the possibility of using this work as a starting point for future research. The practical benefits of the work are the improvement of the selection of new employees of the company Partners, a.s. and the improvement of the current state of relations in the workplace. The theoretical methods and models used in this work are CPM, OCAI, 7S and SWOT.
|
|
|
Buzz marketing and its use in practice
Khodl, Vojtěch ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The main objective of this thesis is to present buzz marketing as a modern marketing approach, to identify its potential and possilble problems with its implementation. It also examines the popularity and the spread of use of buzz marketing in the Czech Republic. The thesis is divided into theoretical and practical part. In the first section I focus on the general introduction of the topic of modern marketing campaigns and explanation of some important terms. The second part deals with the current situation of buzz marketing in the Czech Republic as well as its potential for next growth and development.
|
guest ::
